“Hold out baits to entice the enemy. Feign disorder, and crush him.”

— Sun Tzu · Action quote

Hold out baits to entice the enemy. Feign disorder, and crush him. — Sun Tzu quote card
Military strategist · c. 544 BCE – c. 496 BCE

Ancient Chinese general traditionally credited with The Art of War, a treatise on strategy studied worldwide for over two thousand years.

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Source: The Art of War · ✓ Source verified

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Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win. — Sun Tzu
Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
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Military tactics are like unto water; for water in its natural course runs away from high places and hastens downwards. — Sun Tzu
Military tactics are like unto water; for water in its natural course runs away from high places and hastens downwards.
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Appear weak when you are strong, and strong when you are weak. — Sun Tzu
Appear weak when you are strong, and strong when you are weak.
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What the ancients called a clever fighter is one who not only wins, but excels in winning with ease. — Sun Tzu
What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
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Know thy self, know thy enemy. A thousand battles, a thousand victories. — Sun Tzu
Know thy self, know thy enemy. A thousand battles, a thousand victories.
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In war, the way is to avoid what is strong and to strike at what is weak. — Sun Tzu
In war, the way is to avoid what is strong and to strike at what is weak.
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In the midst of chaos, there is also opportunity. — Sun Tzu
In the midst of chaos, there is also opportunity.
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If your enemy is secure at all points, be prepared for him. If he is in superior strength, evade him. — Sun Tzu
If your enemy is secure at all points, be prepared for him. If he is in superior strength, evade him.
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