“Exceed your customers' expectations. If you do, they'll come back over and over again.”

— Sam Walton · Success quote

“Exceed your customers' expectations. If you do, they'll come back over and over again.”

— SAM WALTON

Founder of Walmart · 1918 – 1992

Sam Walton opened the first Walmart in Rogers, Arkansas, in 1962, preaching rock-bottom prices for small-town America. His relentless focus on costs, logistics and the customer built the world's largest retailer and made him, for a time, America's richest man.

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